verlo mattress history

Where It All Began

Curious about the history of Verlo Mattress®? Read on to learn what has made us one of today’s leading mattress brands.

Verna + Lois = Verlo

In 1958, two entrepreneurs in Illinois began handcrafting mattresses for their furniture store. These mattresses quickly became a bigger hit than the furniture and transformed the focus of their business. Later, when they incorporated in Wisconsin, they renamed their mattress company to reflect their roots, combining the first names of their wives—Verna and Lois—to create Verlo. With that, a legacy of comfort was born.

70+ Years of Consistency

Although a lot has changed since 1958, four things have remained constant throughout Verlo’s history:

Direct Sleep Savings

We’re offer superior products at unbeatable prices—direct to you.

Comfort Guaranteed

We’re committed to ensuring our guests receive a great night’s sleep.

Locally Crafted Sleep

Our mattresses are made in our own factories and sold in our own stores.

Lifelong Customers

People love our mattresses so much that they stick with us for life.