Opt-Out Preferences Policy
Verlo Mattress (“Verlo Mattress,” “Verlo,” “we,” “us,” or “our”) provides this Opt-Out Preferences Policy to explain how users may control the collection, use, “sharing,” and processing of personal information across our website, https://verlo.com/ (“Site”).
This Policy supplements our Privacy Policy and Cookie Policy.
1. Your Opt-Out Rights
Depending on your jurisdiction, you may have the right to opt out of:
A. “Sale” or “Sharing” of Personal Information
Certain U.S. state laws define sharing data with third parties for targeted advertising as a “sale” or “sharing,” even if no money changes hands.
You may opt out of this activity at any time.
B. Targeted Advertising / Cross-Context Behavioral Advertising
You may opt out of the use of your information for targeted or interest-based advertising.
C. Profiling for Automated Decision-Making
Where required by law, you may opt out of automated processing used to evaluate personal preferences or behavior.
D. Non-Essential Cookies and Tracking Technologies
Under GDPR and ePrivacy rules, you must affirmatively consent to cookie categories such as analytics, functional, and advertising.
You may withdraw that consent at any time.
2. How to Exercise Your Opt-Out Choices
You can control your preferences through several methods:
A. TrustArc Consent Preferences
Verlo Mattress uses TrustArc to manage cookie and tracking preferences.
You can update or withdraw consent at any time by selecting:
“Cookie Preferences” or “Privacy Choices” in the website footer.
TrustArc allows you to:
- Disable targeted advertising cookies
- Disable analytics cookies
- Reject all non-essential cookies
- Withdraw previously given consent
- Set region-specific privacy choices (GDPR, California, Colorado, etc.)
Consent records are stored securely by TrustArc for compliance
B. Global Privacy Control (GPC) Signals
Our Site honors recognized GPC signals, which automatically opt you out of:
- Sale” or “Sharing” of personal information
- Targeted advertising
If your browser sends a GPC signal, we treat it as a valid opt-out request under applicable state laws.
C. Email & SMS Communications
You may opt out of marketing communications anytime:
- Email: Click the “Unsubscribe” link at the bottom of any message
- SMS: Reply STOP
Transactional emails (e.g., order confirmations) cannot be opted out of, as they are essential to completing your purchases.
D. Browser-Level Cookie Controls
Most browsers allow you to:
- Block cookies
- Delete stored cookies
- Prevent third-party tracking
If you disable cookies entirely, certain Site functions may not operate correctly.
3. Data Subject Rights for GDPR / UK GDPR Users
Users in the EU or UK may withdraw consent and also exercise:
- Right to object to processing
- Right to restrict processing
- Right to delete data (“right to be forgotten”)
- Right to access or correct data
- Right to data portability
To exercise these rights, email: [email protected]
Withdrawals of consent do not affect the lawfulness of prior processing.
4. Verification of Requests
For eligible U.S. users submitting opt-out requests, we may take steps to:
- Verify your identity
- Record your request as required by state law
- Process your request within legally mandated timelines
Authorized agents may submit opt-outs with proper documentation.
5. Timeframe for Processing Requests
We process opt-out requests:
- Immediately for TrustArc cookie preference changes
- Within 15 days for targeted advertising opt-outs (per CPRA)
- Within 45 days (or as required) for other state-level privacy requests
GDPR withdrawals of consent take effect immediately.
6. Limitations
Some activities cannot be opted out of, including:
- Strictly Necessary Cookies
- Security, fraud prevention, and debugging
- Transactional communications
- Internal analytics that do not use personal identifiers (where permitted)
7. Updates to This Opt-Out Preferences Policy
We may update this policy to reflect:
- Changes in legal requirements
- Updated TrustArc functionality
- Changes to our data practices
The “Effective Date” will always indicate the latest version.
8. Contact Information
If you have questions or wish to submit a privacy request, contact:
Verlo Mattress
301 N Broadway #300
Milwaukee, WI 53202
Email: [email protected]
Phone: (866) 998-3756