Cookie Policy
This Cookie Policy explains how Verlo Mattress (“Verlo Mattress,” “Verlo,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on https://verlo.com/ (“Site”). It also describes how users can manage cookie preferences through TrustArc, our designated consent-management platform (CMP).
This Cookie Policy is incorporated into our Privacy Policy. By using our Site, you agree to the use of cookies as described here unless you manage your settings through the TrustArc Preference Center.
1. What Are Cookies?
Cookies are small text files placed on your device by your browser when you visit a website. Cookies allow websites to function properly, remember your preferences, enhance user experience, provide security, and support analytics and advertising.
We also use similar technologies such as pixels, web beacons, tags, and SDKs, which operate in a comparable manner.
2. How We Use Cookies
Verlo Mattress uses cookies to:
- Ensure the Site functions correctly
- Enable core features such as shopping cart functionality and account login
- Analyze Site traffic and performance
- Improve customer experience and accessibility
- Personalize content where permitted
- Measure marketing effectiveness
- Deliver relevant advertisements using GDPR-compliant consent tracking
Where required under GDPR, we only use non-essential cookies after you provide explicit consent via TrustArc.
3. Types of Cookies We Use
We categorize cookies according to the TrustArc framework:
A. Strictly Necessary Cookies
(Do Not Require Consent)
These cookies enable essential Site operations, including:
- Page navigation
- Secure login
- Shopping cart functionality
- Fraud prevention
- Cookie preference storage
Disabling these cookies may cause portions of the Site to malfunction.
B. Performance & Analytics Cookies
(Require Consent in GDPR jurisdictions)
Used to understand how visitors interact with the Site, including:
- Google Analytics and similar tools
- Page performance metrics
- Error diagnostics
- Load time optimization
Data collected is aggregated and does not identify individual users.
C. Functional Cookies
(Require Consent)
These cookies allow the Site to remember your preferences, including:
- Saved items
- Preferred location
- Display settings
- Enhanced features such as embedded videos
D. Targeting & Advertising Cookies
(Require Consent; Classified as “Sharing” Under Some U.S. Laws)
These cookies help deliver more relevant advertising and measure campaign performance. They may be set by:
- Meta (Facebook/Instagram)
- Google Ads
- Retargeting and remarketing tools
- Social media tracking pixels
Data may be shared with these partners for cross-device or interest-based advertising.
Users may opt out via TrustArc.
E. Social Media Cookies
(Require Consent)
These cookies allow you to interact with third-party social platforms such as Facebook, Instagram, Pinterest, or YouTube.
These platforms may use this information for profiling or their own marketing activities.
4. TrustArc Cookie Management & Consent Framework
Verlo Mattress uses TrustArc as our official Consent Management Platform (CMP) to comply with:
- GDPR / UK GDPR
- ePrivacy Directive (Cookie Law)
- U.S. state privacy laws (CPRA, CPA, VCDPA, CTDPA, UCPA, etc.)
How TrustArc Works:
- When you first visit our Site from a GDPR-/UK jurisdiction or a U.S. state requiring opt-out logic, a TrustArc Consent Banner will appear.
- You may Accept All, Reject All, or Manage Preferences.
- TrustArc automatically records and stores your consent choice.
- You can update your preferences anytime through the TrustArc Cookie Preferences link in the footer.
Consent Records:
TrustArc maintains:
- Timestamp and method of consent
- Specific categories approved or rejected
- Proof of consent for compliance audits
No consent is required for Strictly Necessary Cookies.
5. Third-Party Cookies
Certain cookies are placed by trusted third parties. These may include:
- Google Analytics / GA4
- Google Ads
- Meta Pixel
- TrustArc CMP
- Content delivery networks (CDNs)
- Video platforms (YouTube or Vimeo)
Each third party has its own privacy policy. You can manage their cookies via the TrustArc interface.
6. Cookie Duration
Cookies remain on your device for varying periods:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain for a set period or until removed
- TrustArc consent cookies typically remain for 12–13 months, or the legal maximum per region
7. Do Not Track (DNT) Signals
Our Site responds to applicable Global Privacy Control (GPC) and other recognized opt-out signals where required by law (e.g., California, Colorado).
8. Managing Your Cookie Preferences
You may manage cookies in the following ways:
Via TrustArc:
- Click the Cookie Preferences link on our Site.
- Adjust preferences by category.
- Withdraw consent anytime.
Through Your Browser:
Most browsers allow you to:
- Block cookies
- Delete cookies
- Receive alerts before cookies are placed
However, disabling certain cookies may impair Site functionality.
9. Cookies Related to Advertising and “Sharing” Under U.S. Laws
Some states classify advertising cookies as “sharing” or “targeted advertising.”
To comply with CPRA/CPA/VCDPA/CTDPA and others:
- Users may opt out via TrustArc
- We honor GPC signals
10. International Transfers (GDPR)
Cookie-related data may be transferred outside the EU/UK (e.g., to the United States).
Where required, we rely on:
- Standard Contractual Clauses (SCCs)
- Transfer Risk Assessments (TRAs)
- Other lawful transfer safeguards
11. Updates to This Policy
We may update this Cookie Policy periodically to reflect:
- Changes in cookie usage
- Changes in law
- Updates to TrustArc functionality
The “Effective Date” will always reflect the latest revision.
12. Contact Us
For questions about this Cookie Policy or your privacy rights, contact:
Verlo Mattress
301 N Broadway #300
Milwaukee, WI 53202
Email: [email protected]
Phone: (866) 998-3756