Newest franchise set to open in Milwaukee area

GLENDALE, WI – September 23, 2021 –

The Glendale community is thriving, and Verlo Mattress is excited to bring the gift of quality sleep to the northern Milwaukee suburb. The new showroom is located near Bayshore Mall at 6008 N. Port Washington Road, where Pier 1 Imports used to be located. The store’s grand opening is Friday, September 24.

The site is the latest venture for Verlo Mattress franchise owners Tom and Natalina Metz, who currently owns the company’s Delafield store. Tom Metz has been with Verlo Mattress for 45 years, working in all aspects of the company from mattress building to sales and everything in between. He feels the time is right to open a Verlo Mattress franchise in Glendale. “The business environment right now is very positive, sales are very good. We get excellent support and guidance from the franchisor. When you’ve [Verlo Mattress] done something for 63 years you’ve figured a lot of things out, that’s one of the benefits of a franchise.”

Verlo Mattress is thrilled to come to Glendale and will be supporting Metz and their team along the way. Like all Verlo Mattress stores, the new showroom on Port Washington Road will offer hand-made, personalized mattresses, plus pillows, adjustable bases and other sleep technology.

Verlo Mattress Director of Franchise Development Bobby Cleveland says Metz is a great example of a local business owner stepping up to fill a need for personalized sleep solutions. “The level of personalization is unmatched
anywhere else. Our franchisees have the tools to offer a better product, products for less, and to solve customers’ problems. It gives them a real sense of pride knowing they’re helping to solve a genuine problem in
the community.”

Despite being with Verlo Mattress for more than 4 decades, and opening several stores through the years, Metz says every grand opening is exciting and unique. “What I’m looking forward to is hitting the ground running with this store.”

Verlo Mattress is always ready to welcome new franchise owners to the family as well! Cleveland adds, “Most of our franchisees will go on to purchase the properties they are in, and go on to open secondary stores. Verlo Mattress does a really good job of teaching people how to be business people. And it’s not just for their own franchise, they can take those skills to other areas – for themselves, for their families.”

If a person is interested in the possibility of becoming an owner of the #1 consumer direct mattress franchise, they can learn more on the Verlo Mattress website.

Dirk Stallmann, President of Verlo Mattress, is thankful for longtime Verlo Mattress associates and franchisees like Tom. “It’s reinvestment into the community. We are proud of Verlo Mattress’s long legacy in Glendale and we look forward to many more years of continued success.” said Dirk Stallmann, President, Verlo Mattress.

For more information about Verlo Mattress franchises, visit https://www.verlo.com/franchising/ or call 414-312-5036.

About Verlo Mattress
Verlo Mattress is passionate about helping people find the right sleep products – at the best prices – because so much depends on a good night’s rest. Verlo Mattress mattresses are built in local Verlo Mattress factories, sold at consumer-direct prices and serviced locally with a Lifetime Comfort Guarantee. Founded in 1958, Verlo Mattress has 32 locations nationwide, and a strong footprint in its home state of Wisconsin.

For More Information

Ira Klusendorf, Verlo Mattress Director of Marketing
iklusendorf@verlo.com/414-585-8913