About Verlo

About the Verlo Mattress Company

Verlo Mattress® has earned a reputation for quality and value during the past 60 years. Direct-to-consumer is nothing new to our mattress company, and everyday we leverage our experience, expertise, and history of innovation to provide the best beds at unbeatable prices.

We’ve built our reputation on quality, integrity, and community values.  And because we make our mattresses, we can stand behind them in a way no one else in the industry can. Every mattress we make is individually built to order in a local Verlo factory, and we back each mattress with our industry-leading Lifetime Comfort Guarantee.

Our Lifetime Comfort Guarantee is just one of the many ways our mattress company stands apart from the competition. With locations stretching from Georgia to Colorado to our home state of Wisconsin, Verlo continues to grow, helping more and more Americans discover a more restful, relaxing, and comfortable sleep experience.

Your Local Mattress Company

Our mattress company has grown over the years, from a single furniture store to nearly 40 showrooms across the U.S. Despite our larger footprint, Verlo remains committed to the community-focused values that our company was founded on.

Every Verlo store and showroom is owned and operated by a member of the local community. Many of our owners have been serving their region for 20+ or 30+ years. When you pay a visit to your local Verlo store, you’ll discover why so many Verlo mattress owners are lifelong customers.

Our History

Verlo Mattress is a home-grown, Wisconsin-based company built on Midwestern values started in 1958 by two friends who began making custom-crafted mattresses for their furniture store in Illinois. Their mattresses soon proved even more popular than their furniture, earning a reputation for unbeatable value and comfort.

Shortly thereafter, the headquarters were relocated to Wisconsin. The company was renamed by combining the first names of their wives: Verna + Lois = Verlo.

More than 60 years later, we’re proud to stay true to our roots. We still make each mattress one at a time, delivering unbeatable values and quality that continues to set us apart.

Our Factories

The very first Verlo mattress was built mere minutes away from the store where the mattresses were sold. To this day, our mattress company continues that tradition. When you purchase a Verlo mattress, your mattress is made to order in our local factory.

Each mattress is built individually, allowing us to customize your mattress according to your needs and preferences. This ensures a more personalized sleep experience, while also reducing the shipping costs and the environmental impact of our mattresses.


A job at Verlo involves more than just selling, crafting, or delivering Verlo mattresses. As the Midwest’s premier mattress brand, we help thousands of Americans sleep easier each and every night. By working at Verlo, you’ll make better sleep possible for our customers.


Looking for your nearest Verlo Mattress showroom? Verlo has over 20 locations in Wisconsin and over 30 locations nationwide. Click below to find a Verlo Mattress store in your community.

Lifetime Comfort Guarantee

When you make the best mattresses, you want happy customers for life. That’s why we’ll do everything we can to keep you sleeping soundly for years to come, even as your wants change. Wish it were a little softer? A little firmer? Our exclusive Comfort Adjustment Service will make it just right. That’s the Verlo Lifetime Guarantee.

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