Privacy Policy

FWR, LLC (the “Company”) d.b.a Verlo Mattress has created this privacy policy in order to demonstrate our commitment to your privacy. The following discloses our information gathering and dissemination practices for this Website (www.verlo.com and shop.verlo.com). Please note that when you access any external links from the Company, they may have different privacy policies specific to those sites. We encourage you to read all applicable privacy policies.

WHAT PERSONAL INFORMATION DO WE GATHER FROM THOSE WHO VISIT OUR SITE?

When you visit our Website, you may provide us with two types of information: personal information you knowingly choose to disclose, and information that we automatically collect as you browse our Website.

Information You Voluntarily Submit. We collect and store any information you enter on our Website, or provide to us in offline contacts we have with you. Information is collected from visitors to the Website in the following areas:

REGISTRATION FORMS–if you register for the Website, or for specific events, contests and newsletters on various areas of the Website, we will generally ask you to provide contact information, and preferences regarding the event or material for which you desire to register. You may, however, visit our Website without registering.
ORDER FORMS–Some areas of the Website may allow you to order products or services, whether or not for a fee. In connection with these transactions, we collect data necessary to complete the transaction and that is furnished by you. This may include contact information, date of birth, e-mail address, telephone number and your credit card number. We may also collect information about gift recipients so that we can fulfill the gift purchase.
SURVEYS–At times, you may be asked to complete survey questions that appear on the Website.
EMPLOYMENT APPLICATIONS–You may submit information related to job opportunities with the Company. Please note that you submission of pre-employment information may be further governed by specific provisions that may appear elsewhere on our Website.
DISCUSSION FORUMS–We may make chat rooms, forums, message boards, and/or news groups available to our users. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information.
E-MAIL–On several screens of our site, you also have an opportunity to communicate with us by E-mail. You may also choose to provide your e-mail address to receive communications from us or third parties.

Information Collected and Stored Automatically. When you browse our Website, you and your Web browser may also transmit information that we automatically collect. We do log your IP address (the Internet address of your computer), the Web pages you visit and the time of your visit, and other click-stream data. This information may be combined with other personal information you have provided. The only other type of information automatically provided to us is the type of computer, operating system and browser you are using. This information is provided by your browser, which we use to improve the performance of our site.

We may also place small data files, called “cookies,” in the browser file of your computer’s hard drive. These cookies automatically identify your browser to our server whenever you interact with the Website. We use the cookies to record Website statistics. Most browsers automatically accept the cookies, but you usually can change your browser setting to prevent the acceptance of cookies. Certain Web pages may not function properly if you choose not to accept cookies.

Verlo Mattress may collect your email address via cookies and pixels on the Website through the use of trusted third party partners. These partners may combine your email information with other information they have access to such as mailing address so that Verlo Mattress may serve relevant marketing offers to you via direct mail. If you do not want us to collect information about you, please contact us to opt out with the steps described below.

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information to communicate with you if and when necessary in connection with your use of our Website, to respond to your questions, or to send you material and information you request. We may use your information to:

Personalize your site experience and to allow us to deliver the type of content and product information in which you are most interested.
Consider your suggestions
Possibly respond directly to you for clarification
Process your request for materials if you make one
Try to and answer your questions if you ask them
Register you for an event, contest or sweepstakes, if you request it

Provide you with e-mail messages and other information regarding upcoming events, new services and general information about our products and services. (NOTE: You may elect not to receive these communications, either when you initially register at our site, or at any time thereafter. See the section of this Privacy Policy called “Choice/Opt Out.”) We may also use your Website information in order to help diagnose problems with our site. We may use all information we collect to analyze statistical use patterns and demographic data (basically, where our visitors come from and what demographic characteristics they have) and to improve our site to better serve our customers. We use your IP address to help diagnose problems with our servers, and to administer our Website. Your IP address is used to help identify you and your shopping cart and to gather broad demographic information. We may also prepare and keep statistical records and other data about you and other users of our site, but we do that in a way that does not identify you or any other user personally. We may hire third parties to help us collect and analyze such data, and we may share such statistical data with third parties. Again, such statistical data will not specifically identify you or any other user. We use this information to help us make our Website more useful to visitors–to learn about the number of visitors to our Website, what part of the Website they are interested in, how long the use the Website, and the types of technology our visitors use.

DISCLOSING YOUR PERSONAL INFORMATION TO OTHERS

Except in the limited circumstances stated in this paragraph, we do not sell, rent, license, trade or otherwise disclose the personal information of our Website visitors to unaffiliated third parties. We may disclose your information to service providers who assist us in operating the Website or conducting our business. We may also share such information among our subsidiaries and affiliates as necessary to provide you with the information and services you request or in which you may otherwise be interested. We may disclose information about you if and when we believe it is necessary to comply with any law, rule, court order, or subpoena, or to enforce our legal rights or the rules of this Website, or to protect our business, property and operations, or in connection with a sale, acquisition, merger or other business combination of our business with a third party. We may also disclose non-personally identifiable visitor information to other parties for marketing, advertising or other uses.

Some areas of the Website allow you to conduct e-commerce transactions (orders, purchases, etc.). In connection with these transactions, we collect data necessary to complete the transaction that is furnished by you. This information may be furnished to a third party in order to facilitate the transaction.

LINKS TO OTHER SITES

We may create links to other Websites that we think may be of interest to you. We do not endorse any other Websites, and our privacy policy applies only to your use of our Website. We have not reviewed the privacy policies of any Websites we link to our Website, and you should read the privacy policies of each site you visit to determine what information that site may collect about you.

SECURITY

Since we are committed to your privacy and security, we have put in place physical, electronic, and managerial procedures to attempt to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. However, please remember that no transmission of data over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information that you transmit to us or from us, and you do so at your own risk. When you place an order or access your personal information, we offer the use of a secure server. Once we receive your transmission, we use our best efforts to ensure its security on our systems.

CHANGES IN COMPANY’S PRIVACY POLICY

By using our Website, you consent to our collection and the use of your personal information as described in this Privacy Policy. If we change our privacy and procedures, we will post these changes on our Website. You have the opportunity to review privacy policy each time you use the Website so that you are aware of any modifications made to these policies.

CHOICE/OPT OUT

Our site provides users the opportunity to opt-out of receiving communications from us at the point where we request information about the visitor. You have the following options for reviewing or removing your information from our database to no longer receive communication from us. If you request your account information be deleted from our database, we may maintain information about individual sales transactions for record keeping and servicing.

You can select to “opt out” or “unsubscribe” from our communications on the website or in our newsletter emails. Unsubscribing will stop you from receiving all types of communication except for emails on orders and transactions you place with Verlo Mattress.
You can send e-mail to support@verlo.com
You can send mail to the following postal address:
Verlo Mattress
301 N Broadway, Suite 300
Milwaukee, WI 53202

Please note that due to e-mail production schedules, you may receive an e-mail message from us after you have provided your opt-out notice.

QUESTIONS ABOUT OUR PRIVACY POLICY

If you have questions about our Website or our privacy policy, please feel free to contact support@verlo.com.