Verlo Mattress Franchise Opportunities

With a Verlo Mattress® franchise, you can bring a better night’s sleep to your community. Our unique franchise model combines local mattress showrooms with onsite mattress factories. This gives Verlo customers the unique chance to customize their mattress to their sleep needs and comfort preferences. It also allows us to offer a Lifetime Comfort Guarantee — the only guarantee of its kind in the mattress industry!

Ready to join the Verlo family and start your own Verlo Mattress franchise? Read on to learn more about Verlo and get more information about available franchise opportunities.

Why Verlo Mattress?

Family of four asleep on a king size mattress with two daughters between the parents

If you’re thinking of starting a mattress business, you’ve probably been doing some research on your own. One reason Verlo Mattress stands out from the competition is our inventory, production, and operations are vertically integrated – meaning we produce all of our products in-house! When you open a Verlo franchise, you can rest easy knowing that you’re offering a unique product to which none of your competitors have access. Rather than worrying about the need to establish relationships with multiple vendors and brands, your job as a Verlo franchise owner will be substantially simplified when you’re able to order all of your mattresses in-house.

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What Our Franchisee’s Say

Each Verlo Franchisee has a unique story. Let them tell you in their own words what Verlo means to them.

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The Mattress Industry

Our industry is thriving! Did you know that the mattress industry is estimated to reach more than $43 billion by 2024? As Americans struggle with sleep, they realize that having the right mattress is a great way to combat insomnia. This makes starting a Verlo franchise a timely and strategic investment!

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Training & Support

The Franchise Support Team at Verlo Mattress is your personal team of experts in product, systems, management, and business – and they are there to provide training and ongoing support for your business. In fact, Verlo has a dedicated Franchise Support Call Center to directly assist you.

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The Investment

Comfort coach walks a guest through pricing

Verlo Mattress was acquired in 2012 by Marcus Investments, the private equity arm of the Marcus Family. The Marcus Family is also a controlling stakeholder in the Marcus Corp. (NYSE: MCS), a public company with a $1.163 billion market cap. Over multiple generations, the Family has been tremendously successful as both a franchisee and as a franchisor.

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Are You the Ideal Candidate?

What is the ideal candidate profile for a Verlo Mattress Franchisee? Click the Learn More button below to find out.

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Opening a mattress business is a great way to start a new career in an exciting industry. Since 1958, Verlo Mattress has been helping Americans sleep better with our specially-made proprietary mattresses.

How Much Do Verlo Franchisees Make?

The Federal Trade Commission and state franchise sales regulations do not allow franchisors to provide profit projections. However, if you become a qualified candidate, we would be happy to share our Franchise Disclosure Document. The Franchise Disclosure Document will highlight our historical sales from our franchised locations.

How Much Does It Cost To Become A Verlo Franchisee?

All-in start-up costs range from about $115,400 – $247,700 depending on a number of variables, including the size and condition of your location. A complete breakdown of these estimated costs is included in our Franchise Disclosure Document.

Does Verlo Offer A Veterans Discount?

We offer a 25% discount on the Initial Franchise Fee for the Retail/ Assembly Store or Retail Service Store to United States military veterans who qualify to operate a Verlo Mattress Store. If the veteran is applying to operate the Verlo Mattress Store as an entity, the veteran must own and control at least 51% of such entity. This discount does not apply to the purchase of a Verlo Mattress Satellite Showroom franchise.

Does Verlo Offer Financing?

No, you will be responsible for financing. We would be happy to introduce you to lenders and financing brokers who are familiar with our business.

Do I Need Experience In The Mattress Industry?

No. We are looking for individuals who share our obsessive dedication for over-the-top customer service. We can teach you and your team the rest.

What Makes Verlo Mattress Different Than Other Mattress Companies?

Our proprietary mattresses set us apart from the competition. Our mattresses are made by us, greatly simplifying things for our franchisees. Using our unique ordering system, you can easily purchase the inventory you need (oftentimes for a much lower cost than buying from a third-party supplier). This allows us to keep prices low for our customers and profit margins high for our franchisees.

Who Are Verlo Mattress’ Target Customers?

Our customers are just about anyone who needs a better night’s sleep. Our high-quality mattresses are sold at highly competitive prices, making them accessible to a wide range of customers. Our clients are often pleasantly surprised to find that they can afford a mattress of a much higher quality from Verlo than from our competitors. Best of all, we offer a custom adjustment service on all of our mattresses, ensuring that they meet each of our clients’ unique needs.

What Kind Of Experience Do I Need To Purchase A Franchise?

Verlo Mattress franchises are simple to run, and our franchisees don’t need any specialized experience prior to making their investment. We’ve developed a training program that’s designed to teach you everything you need to know about our products, our customers, our business model, and our operations. Best of all, we’ve developed integrated software systems that make it easier than ever to manage inventory, manage your finances, make sales, and more. We’ve worked hard to ensure that running one of our bedding businesses is as hassle-free as possible.

What Support Can I Count On From Verlo Mattress?

Verlo Mattress is invested in the success of all of our franchisees. We work hard to support you, so you can reach your goals and grow your business. We’ll work with you to develop a strategic marketing campaign that will drive new customers to your business. We’ll also work with you regularly, helping you to set goals and giving you strategies and advice to help meet them. We’ll assess the performance of your business and help you to maximize your investment. Along these lines, one of the most significant ways we support our franchisees is by helping them select just the right location for their new mattress business. With our real estate connections and expertise, we’ll work with you to find a storefront that’s in the right area, at the right price. As you continue to grow your business, we’re always just a phone call away when you have questions.

Can I Convert My Mattress Retail Store Into A Verlo?

Do you currently own a mattress business? Are you struggling to find new customers, keep your inventory costs low, and manage all of the demands of running your store? If so, converting your mattress business to a Verlo Mattress franchise might be just the solution you’ve been looking for. Verlo Mattress has decades of experience in the industry, and our business model is highly efficient. Partnering with us is a great way to breathe new life into your existing mattress business.

Do You Have Other Questions?

These are just a few frequently asked questions we hear about opening a mattress business. Didn’t see your question on the list? Contact us today to answers any additional questions.

Ready To Get Started?

Ready to join the Verlo family and start your own Verlo Mattress franchise? Fill out the form below to get more information about available franchise opportunities. Or, give us a call at 414-585-8916.

Get Started with a Verlo Franchise