414-312-5036 Become an Owner of the
#1 Consumer Direct Mattress Franchise
With a Verlo Mattress® franchise, you can become the local mattress expert and bring a better night’s sleep to the people in your community.
Our unique mattress franchise model combines building personalized mattresses locally and selling them directly to the customer. This cuts out the middleman markup and allows us to offer a Lifetime Comfort Guarantee — the only guarantee of its kind in the mattress industry!
Learn More About Owning a Verlo Franchise
Why own a Verlo Mattress franchise?
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$1.8M*
Average Net Sales
Average net sales of franchisees.
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$482K**
Starting at
Each Verlo Mattress Factory with a Retail Store estimated initial investment of $482,456 to $714,362.
Each Verlo Mattress Retail Store estimated initial investment of $269,684 to $404,157.
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$1390*
Average Ticket
Average transaction of franchisees.
*as shown in 2023 FDD, Item 19
**as shown in 2023 FDD, Item 7
Reasons to Own a Mattress Franchise with Us
Low cost of entry
We minimize the financial barriers to go into business yourself
Profitable Opportunity
Our franchisees enjoy a competitive advantage through innovative products and unmatched customer service.
Growth Potential
How many people do you know that sleeps on a mattress? Everyone!
Efficient Labor Model
Few employees required. Hire for attitude, train for skill.
Robust Supply Chain
Verlo Mattress has a well established relationship with vendors to ensure the best product and prices available for our franchise system.
"What separated Verlo Mattress from the competition is we build the mattresses right there in our stores"
Stieg Nystrom of St. Charles Verlo Mattress Franchise
Is this the right fit?
Let’s find out
Verlo Mattress is a great opportunity for Manager Run Operators or Owner-Operators alike!
Do you want to hire a General Manager and focus on growing your business rather than working in the business? Verlo Mattress franchisees that operate a Manager Run model generally have multiple locations and work fewer hours by investing in the right people to operate their stores.
Do you prefer to start small and take a more hands-on approach? Verlo Mattress franchisee can be run as an Owner-Operator model allowing you to grow the business from within. Some of our franchisees started as Owner-Operators and grew into a Manager Run model.
With a Verlo Mattress franchise, you can run your business multiple ways giving you more options.
Market Differentiators
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Personalized Comfort
We locally build every mattress we sell and can personalize the comfort to each customer’s needs. No one else offers this level of customization.
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Lifetime Comfort Guarantee
We can adjust the comfort of our mattress for as long as the customer owns it. We will even adjust it one time in the first year for free on most models.
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Non-Prorated Warranty
Every Verlo Mattress is backed by our 100% Non-Prorated warranty! If a customer ever has a problem with their Verlo Mattress, we have them covered!
Verlo Mattress Franchise Opportunities
There are franchises availability in most states. Grow your local business and contribute to the growing national footprint of Verlo Mattress! Ideal territories require a population of at least 100,000.
- Not Available
- Available Territories
Steps to Ownership and Starting a Mattress Business
No matter what your background is, we can give you the tools and road map to opening your own Verlo Mattress franchise.
1. Introduction Call
2. FDD Review
3. Leadership Q&A
4. Territory Review
5. Discovery Day
6. Franchise Awarded
Franchisee Testimonials
Be Your Own Boss
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Adel Salameh
Fort Atkinson and Beaver Dam, WI
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Rod Leibfried
Dubuque, IA
Do you have Questions About this Mattress Franchise Opportunity?
Frequently Asked Questions
How much does it cost to open a Verlo Mattress franchise?
We estimate that the initial investment will range from $482,456 to $714,362 for each Verlo Mattress Factory with a Retail store. Each Verlo Mattress Retail Store estimated an initial investment of $269,684 to $404,157. Although we don’t offer financing, we can connect you to third-party lenders and we are SBA eligible.
How much is the Verlo Mattress franchise fee?
The initial franchise fee is $50K, which is included in your initial investment. Discounts are available for veterans and for those that make multiple unit commitments.
Are there available territories near me?
Verlo Mattress is currently looking to open new locations in most states.
Does Verlo Mattress offer a Veterans Discount?
Yes, we offer a $5000 discount on our initial franchisee fee to all military veterans.
What experience do I need to become a franchisee?
You don’t need any specialized experience to open a Verlo Mattress. If you’re dedicated to becoming the local mattress expert and ready to make the investment, there’s a good chance you’re qualified to open a Verlo Mattress franchise.
What kind of franchise support should I expect?
Rest assured, the Franchise Support team will be with you every step of the way to your success.
What size space do I need?
The ideal space for a Factory and Retail Store location is approximately 7,000 to 10,000 square feet, which includes the showroom, factory and warehouse. The ideal space for a Retail Store location is approximately 2,500 to 3,500 square feet, which includes the showroom only.
Different types of stores
Verlo Mattress is the #1 Consumer Direct Mattress franchise. We help people get a better night’s sleep one mattress at a time by offering personalized mattresses at factory-direct prices and offer a Lifetime Comfort Guarantee so customers know they will always be happy with their Verlo mattress.
Factory Store with Retail Store
Total space is Approximately 7,000 to 10,000 square feet (SF). This space is divided into 3 distinct areas:
- Showroom
- Factory/Assembly
- Warehouse areas
Need approximately 4 Full Time Employees for this size store.
Retail Store
Approximately 2,500 to 3,500 square feet (SF) space. This showroom is supported by a Factory store. Satellite operations adds 1-2 fulltime time employees.
- Showroom
Need approximately 1-2 additional full-time employees when added to a franchise with a factory store.