NEWS ARTICLE – 9/25/2017 – Furniture Today

MILWAUKEE – Verlo Mattress has been honored by the International Franchise Assn. with a 2017 FranTech Award, which highlights innovative use of technology in franchise systems. Verlo received first place in the Client Marketing Campaign (business-to-consumer category) for promotion of its annual Mismatch Mattress Sale. Verlo officials noted that the mismatch sale successfully leverages Verlo’s key differentiating factor – Verlo builds its own mattresses. By using overstocked or discontinued fabric, the company is able to provide discounts on mattresses that look slightly different but feel the same. The annual promotion is held at Verlo franchise locations around the country and always yields strong results, the company said. This year’s winning digital campaign saw a 33% reduction in overall costs via optimizations, while yielding a 73% increase in higher qualified traffic, driving a 17% increase in sales, officials said.  READ MORE.