Verna + Lois = Verlo
In 1958, two guys started making mattresses for their furniture store in Illinois. The mattresses were a bigger hit than the furniture, and soon became the focus of their business. Later, when they incorporated in Wisconsin, they renamed their mattress company by combining the first names of their wives.
Sweet, isn’t it?
Today, Verlo Mattress is owned by Marcus Investments, a Marcus Family company based in Milwaukee, WI. The Marcus Family is also a controlling stakeholder in The Marcus Corporation (NYSE: MCS), which has a portfolio of upscale hotels and resorts nationwide. As world-class hoteliers, the Marcus Family is all over impeccable service and quality like white on mattresses.
Although a lot has changed since 1958, four things have remained constant:
1. We still make mattresses one at a time in our own local factories.
2. Our mattresses are still sold exclusively in our own stores.
3. People still love our mattresses. Truly, owners of Verlo mattresses are usually lifelong customers.
4. Verlo is still called Verlo. (Because, quite frankly, if we combined the names of our current owners’ wives, we’d wind up with something just as weird, like Suemela or Melsan.)